Acapulqueño by birth, Chilango (Native of Mexico City) by profession.

Over thirty (30) years in the advertising industry, To many this is a lifetime, for Bobi only a moment.

 

“THE PUNISHMENT”

At the age of 16, I was expelled from school, with the terrible sentence from my mother ..." You have to get a job and start working! ", but thanks to this my real education began, I apprenticed at Y & R, an advertising agency.  I repeat, this is when my real education began, and the irony is that I've never had to work, I just started to enjoy every day and every moment, cameras, projectors, lights ... these were all the toys that have accompanied me during my “punishment”, having to face my real vocation.

Today, several years later and with more than 800 commercials produced, I thank the school for expelling me and my mother for her "punishment" which turned out to be a huge blessing. - Cut and Print.

Director and Executive Producer

 

GRADUATED: From the school of life; 

 

Practicing daily with cameras, Moviolas, models, with great publicists and directors that no school could offer on their staff. -  Paco Araiz, Paco Murgia, Fernando Espejo, Carlos Arouesty, Enrique Gibert, Luis Miguel Messianu, Carlos Vaca, Jacobo Zabludovsky, etc.

 

I love and enjoy what I do; with the satisfaction I receive from the recognition of my work throughout the world; where today without looking for it, I am being invited to direct and produce in Vietnam, Turkey, Romania, London, Moscow, Milan, Czech Republic, Lebanon, India, New York, Canada and Spain.